I’m not going to lie, I spent most of class on the claritas site. IT WAS REALLY INTERESTING IT’S NOT MY FAULT!

You know the saying “Birds of a feather, flock together” that’s what the claritas site was like. I do think it’s fascinating how you can see which zip codes across the country are similar to yours. The shared identity to which the site exposes makes you want to investigate more areas (and also helps you procrastinate). I also think it’s convenient in terms of moving, you can move to a neighborhood similar to the one you’re leaving. It’s also AMAZING for advertising, because you already know your target audience. ahh capitalism..